AI Insights · Timothy · April 2024
Q1 2024 Snapshot: Top Drawing & Coloring Apps on Android in Australia
Explore the Q1 2024 performance of the leading Drawing & Coloring apps on Android in Australia. This Sensor Tower data analysis reveals download and active user trends for the top apps in this creative category.
The first quarter of 2024 has seen varying performances among the top Drawing & Coloring apps on Android in Australia. Brought to you by Sensor Tower, this analysis provides a glimpse into the trends of downloads and weekly active users for these popular applications.
Zen Color - Color By Number maintained a steady presence with downloads hovering around 3K-4K and peaking at roughly 3.9K in mid-March. Weekly active users saw an upward trend, starting at approximately 9K and reaching over 12K by the end of the quarter. Revenue for the app fluctuated, ending on a high note with $200K in the last week of March.
Happy Color®: Coloring Book showed a similar pattern in downloads, beginning at around 3.4K and climbing to just under 3K by the quarter's close. The weekly active users for this app remained robust, starting at around 35K and showing a slight increase to over 32K. Revenue-wise, the app experienced significant variance, with a peak at $222K in early March.
Phone Case DIY saw downloads ranging from 1.7K to 3.4K, with a notable increase to over 2.5K in the last week. Weekly active users demonstrated a decline initially but recovered to approximately 11K towards the end of Q1. The app's revenue had weeks with no reported earnings but saw amounts up to $36K in early January.
Color ASMR: Painting Book experienced a dip in downloads from 2.6K to less than 1K halfway through the quarter, but rebounded impressively to over 5.2K by March's end. The app's weekly active users mirrored this trend, dropping to around 10K before bouncing back to over 18K. Since the app's revenue is reported as $0, we focus on the notable recovery in its user engagement metrics.
Lastly, Pixel Art - Color by Number started the quarter with downloads at roughly 1.8K, dipping to under 1K, and then soaring to over 3.3K. Weekly active users followed a similar path, decreasing initially then rising to nearly 19K by the quarter's conclusion. Revenue for this app showed some volatility, with a peak at $266K in late January.
For more in-depth insights on app performance metrics, Sensor Tower provides an extensive array of data and analytics tools.